These days, businesses are focusing on business automation over the legacy model of CRM where employees track their own interactions with their groups of communities. They want an engine that will power customer interactions throughout the organization rather than merely an application for their own employees to track their contacts, opportunities, and leads. X2CRM flourishes in this environment. X2 dismantles barriers between their customers, prospects, and partners and enables these groups to self serve on a CRM platform to automate interactions with all members of their communities without talking to your employees.