EMPOWERING WOMENS THROUGH FITNESS : Alice Veglio - Success Knocks | The Business Magazine
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The Bright & Fit Fitness Program was developed by Alice Veglio as the first online Holistic Fitness program with medical certification in Italy. The cast on Alice’s back rendered her immobile, and she was unable to even tie her shoes, but, with the help of valid professionals, she was saved from having to undergo a dangerous operation. Following the removal of the plaster, Alice’s life mission became to study in the best institutions and find tools to regain her freedom, be able to move, and get rid of any fear of immobility from the rest of her life. Alice has a number of certifications in the field of wellness and health in addition to her Economics and Marketing degree: a diploma in holistic sciences for health, a specialization in nutrition sciences from Stanford University, a diploma as a personal trainer, a yoga teacher diploma, and a specialization in bioenergetic manual therapy.



Bright & Fit Fitness Program


The company Bright & Fit was founded by a woman for women, in order to allow even those with limited time, unable to train in a gym, or who do not have access to fitness equipment, to exercise effectively for 15–30 minutes per day without the need for any equipment and simply using their smartphones. From now on, women all over the world will be able to stay on top of their fitness and health with the elegant native app from Bright & Fit, now available in the Apple and Google stores. Using home training, thinking exercises, and food counseling, Bright & Fit helps women rediscover themselves and their personal limits, resulting in a higher level of self-esteem and a better quality of life. Currently, Bright & Fit has a team of over 15 people dedicated to the project, and the amazing results achieved by the program’s members have prompted numerous magazines and television networks to cover Alice, including Forbes Italia, Forbes India, RAI 3, La Print, Thrive Global, Yahoo Finance, California Herald, and London Daily Post. Alice was also recognized as a successful case study for female empowerment on the stage of WomenXImpact in November 2021, one of the biggest international entrepreneurship conferences for women.


Having a great time at work


Alice’s greatest ambition in everyday life is to be able to make a tangible impact on the lives of women, regardless of their physical, geographical, or socioeconomic circumstances. Her primary purpose is to help individuals live better lives, evaluate their potential, and realize that everything is possible in life. Every innovation and endeavor in the organization is guided by this goal. As a result, in June 2021, Alice launched a major charity effort called “Bright & Fit Cares,” through which the firm provides practical assistance to women who are physically or socially challenged. She says, “Our first initiative was to support ANDOS, one of the most important breast cancer prevention and treatment organizations in Italy.”



An unrelenting thirst for improvement


Bright & Fit Fitness Program has its roots in the history and life experience of its creator and founder, Alice Veglio. Alice, an Italian woman born on July 6th, 1995, has been battling a significant health problem since she was 13 years old: a diagnosis of a hazardous spinal rotation, which would have forced her to give up physical activity for the rest of her life. Alice has been a ballet dancer since she was three years old, and her diagnosis has caused her to abandon all hope for a free and joyful future. Alice’s dual degree in two important fields (economics and health) piqued the interest of a number of government offices, including Dubai Carbon and the Dubai government office dedicated to a green economy, where she worked as a project assistant, then as a sustainability journalist, and finally at the United Nations’ WGEO office. Alice began her career as a Junior Project Manager at the United Nations WGEO Dubai office when she was just 23 years old.

Despite the high levels of satisfaction she received from these significant organizations, Alice became increasingly aware of the need to be able to contribute to the world on her own terms, rather than abandoning the approach that had improved her health and physique in earlier years. As a result, Alice formally established her first start-up focused on holistic fitness and female empowerment in the United Arab Emirates in January 2019, which already has over 35,000 women registered and has generated over $1 million in revenue in its first two years.





Getting Big Every Day


According to Alice, the organization is experiencing daily transformations in order to constantly provide the highest quality, efficiency, and technological requirements. Only three years ago, the company had three employees, ten active users, and one website; today, it has more than 15 employees, 35,000 active users, a native app, and a 200 percent annual increase in turnover.

The company saw the need to boost production, both in terms of the number of people engaged in the project and in terms of technology, especially during the COVID-19 epidemic. Every day, the company invests in providing the highest quality material, the most advanced technology in its app, and the highest level of support to ensure that each individual who uses its services has the most beautiful transformation and growth experience of their lives.


Combining the Skills of a Trainer and a Skilled Leader


“Knowing how to manage time is a fundamental skill for having a happy and successful life,”
says Alice. Since her university years, in which she worked and attended two universities at the same time, she felt the need to learn how to manage her time in the best possible way. Especially now, time management for Alice is not only synonymous with being a good trainer but also being able to be an entrepreneur, an athlete, a student, a wife, a coach, and a point of reference for those who follow her all at the same time.

According to her opinion, the secret is to be organized and make sure you get a good quality of sleep. Alice has been practicing meditation since she was 16 years old in order to get a good night’s sleep. She also strongly believes in the power of the morning routine. In the first two hours after waking up, she always dedicates herself to the most important tasks and carries out all the activities that she would not be able to include during the day.

Being a better person and example for others every day, The meaning of success for Alice is being able to make a difference in the world, being able to leave a small contribution to improve people’s quality of life. She finds success in her specific case is to fighting every day to show, even though her life story and experience, that there are no limits and that every woman has an infinite potential to be everything in life. She says, “Success for me is to help as many women as possible believe in themselves and acquire the tools to live life fully and with satisfaction.” She also adds, “I fight for female empowerment. I fight to implement the traditional fitness sector with the best technologies and tools and use it to help women around the world become the best versions of themselves.”


Breaking the Stereotypes


Alice believes that the only limits on a woman’s role as a leader are those imposed by the environment around us. She asserts, “Since we were children, we have been asked what we want to do when we grow up, thus suggesting that we can only be one thing: a wife or just an entrepreneur or just an athlete.” She continues, “However, what many do not consider is that we can be everything.” Alice believes that a woman can be a caring mother, a loving wife, a successful entrepreneur, and a performing athlete all at the same time. Stereotypes are the real obstacles to the success of many women. She clarifies, “It is for this reason that my company and my daily mission is to demonstrate that we must not give up on our dreams and that every woman can be anything she wants to be in this life.”